Before we get into the meat of this article, here are the main points we want to drive home:
- Web Designers are a dime a dozen.
- Web Designers are not Web Developers.
- Web Designers are not inherently professional internet marketers.
- Summary and conclusion
Web Designers are a dime a dozen
It’s true. They’re all over the place. Who doesn’t have a family member that dabbles in “web design”? This should serve as your first red flag.
Web Designers are not Web Developers
There used to be a very large gap in skill set and qualifications between Web Design and Web Development. With the explosion WordPress and theme templates, just about anyone can publish a WordPress website that looks pretty and functions well enough.
But when it comes to extending the ready-made, built-in functionality of the theme at hand, this is where having a Web Developer in mind can be of great use. Developers are skilled in the actual technology behind the aesthetics, so they have the sills required alter functionality, options and various layouts.
Web Designers are not inherently professional internet marketers
This is the most important point that we want to get across… so if you learn nothing else from this article, please take special note of a very honest fact (run-on sentence warning): just because your “web designer” is able to install WordPress on a hosting server, select and theme, create a few pages, copy and paste in a few paragraphs of text with accompanying imagery, and publish it online is not inherit proof that they are capable of creating and managing successful internet marketing strategies that will yield actionable results! You can accomplish much of the same and probably a bit more yourself with a few hours of research on Google or YouTube!
Simply put: just because you see your website online does not mean it is in the hands of a capable internet marketer!
Summary and conclusion
This article might seem a little cranky, but it’s not without reason. The barrier of entry for those claiming to have the knowledge and expertise to run your website is very low, so buyers beware! If you’re looking to engage a professional web designer, take the time to vet their qualifications by requesting examples of their profile, but understand that it is highly unlikely that they will not be able to create, develop and extend a professional digital marketing strategy.
We’re here to help you with your online presence and build a long lasting, data-driven digital marketing campaign that garnishes real results! Drop us a line and find out out.