What is successful Digital Marketing? Simply put, it is data-driven relationship between Design, Development and Marketing. It all starts with industry research to reveal what and how your prospective clients are looking for your services, then designing and implementing strategies that are best suited to reach that targeted audience. Let’s deep dive into each phase of the process:
Web Design
Competition is fierce for web design. An engaging, clean, and responsive design will ensure success. Your design should have great branding and style. It should be responsive, highly targeted, and usable on every sort of device. A reader thinking you have a pretty website isn’t the best possible result though! In our opinion, too often design firms get you hung on colour or pixel technicalities. The longer it takes a customer or visitor to find your information, the more likely they leave because they feel discouraged. If a visitor can find the information they’re looking for and that leads to your business growing, what more could you ask for?
Web Development
Whatever your project’s parameters are, our platform can scale with the experience and talent needed. Whether that’s API integrations, custom applications, E-Commerce projects, or other expansions. Not every digital marketing push requires this sort of involved development. Our platform and road-maps will help guide the campaign there when they are required. If you’re using any other web service you’d like to dovetail into your website engine’s power, we’re all about it and excited to learn more. We may even have some ideas for you on ways to further engage with marketing, sales, and even accounting software integrations.
DMC Works is powered by WordPress. We love the agility, scalability, and power the platform brings. On projects great and small, we trust the platform to deliver for each of our clients. By their own measure, WordPress powers about 28% of the Internet. That’s a lot of content and a lot of blogs, but it takes a skilled approach to make the most of. When you hire a team with a comprehensive digital marketing strategy, WordPress gives us the surest shot at growing any business!
Learn more about Web Development
Search Engine Optimization (SEO)
SEO is as much an art as it is a science. Though there’s testing required to nail it, our research and attention to detail will ensure success. We want to ensure that Google knows exactly what your website is all about. Once Google understands what you’re up to, leave it us to ensure you continue to rank well for it so that prospective visitors know where to find you. Today, SEO is a multifaceted process that can’t be skimped on so as to avoid repercussions or negative consequences.
Pay Per Click (PPC)
Advertising may seem pesky, but businesses continue using it flat out because it works. But what works about any given Google Adwords campaign or remarketing push isn’t quite this simple. You need tactical and targeted PPC campaigns that will result in the immediate influx of visitors and customers. The more qualified leads you can bring to your exceptional website content, the better business will be for you! It also means we’ll be that much happier to tell you about it! PPC is a dear sibling to SEO, and the two work extremely well as a duo.
Conversion Rate Optimization (CRO)
Having a beautiful sports car or a well-tailored suit is likely to earn you some respect and attention. But if that sports car can’t be driven over speed bumps or that suit won’t let you run when you’re late for a meeting, you’ve regrettably missed the mark. Testing, heat maps, and behavioural-based analyses are all crucial to ensure your success. Your continued growth on the part of your digital marketing strategy depends on it. After all, what good is an extremely expensive beautiful website if it doesn’t engage your visitors and grow your business? Make every click count with top-notch CRO.
Reputation Management
In the age of information, word of mouth is everything. A negative review or feedback about your brand and your business can certainly have a big impact. Protecting your brand and ensuring your outreach strategies work for your visitors is vital. After all, when was the last time you used Facebook or Google reviews to decide where to eat dinner or get your next haircut done? Exactly. Reviews play an important role in driving long-term trust and rapport with your visitors, and there’s no better time to start than right now.