Testing, heat maps, and behavioural-based analyses are all crucial to ensure your success. Your continued growth on the part of your digital marketing strategy depends on it. Make every click and view count! After all, what good is an extremely expensive beautiful website if it doesn’t engage your visitors and grow your business? Make your success all but certain with top-notch CRO!
One should always be making the most of a conversion rate.
Conversion Rate Optimization is about maximizing the impact of a marketing campaign. The process remains identical regardless of one’s industry or goal. The reason why is that there’s a simplicity to conversion science: you want more of them and more often.
So do each of our clients – it’s a universal goal! So how does a website campaign go from good to great? In short: research, testing, and analysis. Your optimal testing might involve page-speed audits. To others, heat-mapping is a more useful tool.
Either way, the methods pale in comparison to the process itself. Like everything else we love and create, CRO doesn’t exist in a vacuum. After all, content and a paid ad should both be optimized. Even the back-end coding of a website can be optimized for conversions.
An optimized website project has to work on every browser, every device, and be reliable enough for your visitors. If your site is optimized for search engines, why isn’t it optimized for conversions too?
An emphasis on conversion can increase quality and quantity alike.
You can think of conversion rate optimization a lot like your coffee filter. If the filter is defective or cheap, you’ll likely need to clean out or your coffee maker or even repair it. You may also find grounds and bitterness in your cup of joe.
Conversely, if the material is too fine, that is likely to brew trouble as well. You only get one shot at a first impression, right? Let us help ensure your interested customers don’t find grounds to discredit your work.
But isn’t marketing supposed to be all about quantity?
Conventional wisdom (we use that word loosely here) was to maximize visitors no matter what. We call this shotgun marketing in the industry, as it spreads a shell far and wide in an attempt to hit as many targets as possible. More reviews, more clicks, and more shares!
The only problem? Shotguns aren’t accurate and don’t always have particularly good range either. As a result, even if you manage to increase your website traffic by a lot, you might not be actually making any more money out of it.
Why would buying Facebook or Twitter followers be a smart investment if they’re all robots? Ultimately, if prospective customers can’t navigate your website or figure out what you’re trying to get them to do, they’ll go elsewhere.
Staying on track requires you to know which direction the tracks are going.
Every step of a marketing campaign must be done with mindfulness emphasized. If you aren’t tracking your successes and failures, then momentum towards any goal is challenging. We know what can attract an audience (you are reading this, aren’t you?) and how best to grow your digital presence over time.
If you’ve got some questions or thoughts about your conversion rates, let us know! If you’re not sure how to calculate your conversion rates, even more reason to get in touch and let us configure it for you!