Advertising may seem pesky, but businesses continue using it because it just works. But what works about any given Google Adwords campaign or remarketing push isn’t quite this simple. You need tactical and targeted PPC campaigns that will result in the immediate influx of visitors and customers. The more qualified leads you can bring to your exceptional website content, the better business will be for you!
These days, everyone should be getting a piece of the action.
It’s no stretch of the imagination to say that we’re surrounded by paid digital media now. It’s no longer the case that Google Adwords holds a monopoly on the space. We’ve been in this industry for years now, and it amazes us the speed with which it is evolving.
Often times it’s the ads you least suspect that end up being the most profitable. They are on Amazon, eBay, YouTube, Facebook, and need I remind you about mobile app and gaming ads? It’s not only the big guns who are shooting ads all over the web anymore. It’s something everyone can and likely should get in on with the right advice and tools.
Advertising may be something you loathe, but that doesn’t mean it doesn’t work!
The most common of perpetuated myths about paid media is an assumption that it doesn’t work because people hate it. Be that as it may, consider this: why would advertising be something giant corporations sink billions of dollars into every single day?
It’s because it works… and it works well. Our clients often use paid media too, even in industries you wouldn’t expect! Have a look around you at the ten nearest objects to where you are right now. How many of those products or items have a brand name? How many did you buy new? How many have brand power, mascots, slogans, or followings you can remember?
To understand paid search, you have to understand your audience. You may not be able to remember the last few advertisements you clicked on, but that doesn’t mean they weren’t there. Though the two aren’t exactly the same thing, it bares a lot of similarities with conversion rate optimization. Some trackers and codes you can barely even spot unless you have an in-depth look at the links you’re clicking on.
Advertising always comes down to one thing: excellent strategy.
Thinking and remembering the behaviour and rationale of a consumer is crucial to the planning stages. No matter what stage your advertising campaign is at, one must always be improving. This is true as well for your website’s design. The digital market space changes each day, and so too must your initiatives.
PPC is in some ways an animal of its own, but that doesn’t mean it doesn’t share genetic similarities to other aspects of your marketing campaigns. Your website’s colours, catch-phrases, and logos will all play crucial roles in maintaining consistency. The same holds true of parallels between your social media and display ads.
On social media advertising, your followers might see both natural as well as promoted material from you! Building brand power, key word dominance, and optimized copy takes time and a lot of research. We’re ready to get started and hope you’re as excited as we are. The sooner you start, the better.