Customers who don’t know who you are find you through search engines. Search engines decide how to rank these results, so you already want to ensure you’re near the top of the list! Robots and humans alike love great content and websites, so let us ensure your SEO or lackthereof isn’t holding you back from new business and new opportunities!
Search Engine Optimization (SEO) is as much an art as it is a science.
Think of the last business you visited as a result of a search on your computer or mobile device. Chances are pretty good that the page had better SEO than the competitors you didn’t visit.
This is because it was ranked higher and thus was evaluated as higher quality content worth showing you. But what are the stakes? 3.5 billion searches each and every day on Google alone from computers, tablets, phones, and Smart devices everywhere.
The issue with SEO today is the pace at which technology and ranking algorithms are advancing. Over time, the SEO practice and industry has become increasingly stigmatized because it’s flashy, easy to sell, and appetizing for any sort of business.
Getting what you pay for with optimizations
Like any other industry, caveat emptor holds true and it’s important to know what you’re getting into. SEO holds the power to strongly sway your marketing strategy’s success or lack thereof.
Deceptive or disingenuous strategies on content and coding alike are now penalized severely by every modern search engine. Staying ahead of the curve is no longer something anybody can do without training. Whether you believe that or not, SEO is certainly not going to be possible for $19.99 if you buy an e-book this very second from a sketchy website.
Ultimately, SEO as a business strategy needs to have methodical planning put into it if it’s going to rank you and accomplish anything meaningful long term. The things that make your visitors and customers love you are what you need to have shown off if they’re to really amount to much.
SEO can be your best friend or your worst enemy
After all, you’re not the only business capable of pursuing SEO. The competition is writing, changing, and developing content every single day, meaning there’s never been a better time to get serious with your optimizations. This holds true regardless of whether you’re at the top of page one or the bottom of page three, like it or not.
Ultimately, the neat thing about great SEO is that it not only excites search engines, but also humans visiting your website and the information you share with them. DMC Works curates site coding, blog posts, and page content that is all fashioned with SEO principles and best practices in mind.
An entire campaign strategy needs roots in SEO philosophy
Even our love of WordPress is bolstered by the phenomenal search engine potential the framework commands. If you have something you want to say, chances are we know the best way to say it from our in-depth experience with paid advertising and website copy alike!
Content that is better written, engaged, and portrayed to the end user is rewarded by companies who index and rank it. What this means is that it’s a win-win and SEO is something that can prove to have immense return on investment when done correctly.
We’ve got a steady pulse on digital marketing. If you want quality SEO without skipping a beat, let us know what your next big campaign dream looks like your business and let’s get started. Whether you’re a leg up or a leg down, we’re keen to show you how to climb to better engagement, better business, and better success. Ready when you are.