Your web design should have great branding and style. It should be responsive, highly targeted, and usable on every sort of device. The longer it takes a customer or visitor to find your information, the more likely they leave because they feel discouraged. If a visitor can find the information they’re looking for and that leads to your business growing, what more could you ask for from a sleek design?
Flashy web design or lasting results?
Here at DMC Works, we don’t treat websites the same way other digital marketing companies do. We don’t identify as “website builders” because our projects are never that static or isolated.
Consider the process involved in signing a purchase agreement for a flashy sports car. The second you turn the key and drive it off the lot, it’s already a used car likely worth considerably less than what you paid for it just an hour ago.
All this to say that it’s not that we don’t build spectacular sites! For a website to be successful though long-term, it must be grown and steered towards specific goals over time. Otherwise, depreciation kills the value and the enjoyment you’ll have in owning it… just like that shiny red convertible.
A design is only one piece of your digital marketing puzzle
For us, a successful website engages and shares information across any sort of device. It serves as a hub or portal for your business. Whether you’re a blogger, a large enterprise, or anything between makes no difference.
A website can’t be standalone the same way that it can’t be static in time. The world of business in particular is changing faster than any of us can really understand. Your website is often the catalyst for beginning a relationship with your audience.
This is important if your website is a primary or tertiary revenue stream. Our comprehensive tactics often mean a website alone isn’t enough. What our process emphasizes is that the goals of the site are always paramount in design.
Knowing the science and art of design are equally important
Let’s take the colour of your site’s buttons, for example. If our split testing reveals red buttons make your business more money than blue ones, that’s a no-brainer.
Often considered the bread and butter of a digital marketing agency, web design takes many different forms. Putting yourself in the mind of your visitors is a powerful process. Every visitor wants responsive and clean designs so they can find what they’re looking for.
This is consistent between shoppers, readers, and advocates. Curiously, an E-Commerce store shares some important design similarities to other sites.
In the mobile era, it has never been more important to have a chic and quick website. Everybody wants happy customers. A polished online presence is an integral part of accomplishing that.
Designing your website means designing your whole brand
Web design typically means a core focus on branding. This isn’t restricted to colours, icons, and logos though. What your company stands for and believes in matters too. Arguably, branding matters quite a bit more to help you stand apart from your competition.
Avoid having your identity grow stale over time as your competitors feast on the extra search engine traffic. If your opposition is eager to outrank you for paid advertising keywords, it’ll be crucial to stay ahead of them.
If you’d like to learn more about our web design experience, opinions, or advice on your next project, don’t hesitate to reach out and let us know! We’d love to hear from you and are eager to assist in any way that we can!